2024 Holiday Gift Finder: SharperImage.com

In 2024, I was tasked with creating mockups for a gift guide. We wanted to create another way for customers to interact with our site and make it easier to find a gift for someone in their life. The following is my process for creating the final mockups that the IT team used to create the gift finder on the site.

Research

I first looked into what other companies have done for gift guides/holiday gift guides. I took note of design elements that I liked and thought could work for our gift guide.

Holiday Design/Color Palette

For the past couple of years, we have created a holiday campaign where we decide what colors and design elements we are going to use throughout our holiday season to create cohesion. I took the elements from our 2024 holiday campaign that we had been applying to our site and emails to help create the holiday gift finder.

Mockups

After gathering up the inspiration examples, design assets, and copy, I was able to create the first mockup of the Holiday Gift Guide.

Desktop

Mobile

Final Mockup

After going through a couple of rounds of edits, the final mockup was created and sent off to IT to be recreated for the site.

Desktop

Mobile